New Tide Commercial Hilariously Spoofs The Kim Davis Saga

Kim Davis is now famous for having refused to do her duty as the county clerk of Rowan, Kentucky. Davis has declared that following the Supreme Court ruling requiring her to issue marriage licenses to gay people goes against her religious principles.

Photo screen grab from video courtesy of Mark Nickelsburg / Facebook

Conservatives like Mike Huckabee and Ted Cruz have flocked to her side to capitalize on the fundraising potential of the controversy. Bobby Jindal has used her story to attack Donald Trump. Almost every conservative candidate has had something to add to the commentary on Kim Davis.

Davis was court-ordered to begin issuing marriage licenses, continued to refuse, was jailed for five days for contempt of court, but is now free and back at work. She has locked herself in her office, still refusing to issue licenses, but has allowed her deputy clerks to continue issuing licenses, so there is that.

Sometimes advertising companies are standing in the wings ready to capitalize on current events and trends. Swiffer has produced a number of commercials highlighting age, bi-racial families, modern dads, and even disabilities. Cheerios had an amazingly successful ad campaign that even resulted in the production of sequels and a treasure trove of Facebook and social media memes.

Tide To Go has often been at the front of highlighting funny and unusual ‘stain situations’ with their commercials, so it really shouldn’t have been a surprise when they developed their latest commercial (not yet aired) spoofing the whole Kim Davis “I can’t possibly marry GAY people” saga.

The commercial opens with two handsome men in tuxedos, nervously holding hands and walking toward a church. They make small talk with each other as they approach the steps, where an uptight Kim Davis-type is standing with the minister.

The stodgy lady blocks the steps, saying,

“How offensive! I won’t let you blemish the sanctity of marriage!”

As the grooms begin to stumble with responses, the sourpuss reaches into her handbag and pulls out a Tide To Go stain stick. She generously applies the stick to a very noticeable stain on one of the groom’s white shirts. The stain disappears to the astonishment of the grooms. The old lady straightens their ties and declares,

“There. Flawless. Carry on boys.”

The men proceed into the chapel and the commercial fades out with a reminder to “Never tolerate the stain.”

Watch the video that was posted on Facebook using the link below:

Tide to Go – Wedding

First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the way to marriage equality in this commercial I directed. Special kudos for terrific performances by Matt Marr, Karl Ramsey, and Lynne Marie Stewart.

Posted by Mark Nickelsburg, Director on Tuesday, September 8, 2015


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