Even if you didn’t watch the recent Super Bowl and its noted commercial breaks, you already know the common theme in every ad for Doritos, a couple of which aired during the Feb. 1 football game. They’re deviously entertaining. Oddly funny. And they remind you to lick all that cheesy powdery goop off your fingers before you grab the remote control for the next channel change, too.
But an organization devoted to improving the global economy wants to remind you of something else, and that also has relevance to Doritos: Rainforest destruction. And because that same snack food is directly responsible for damage to wildlife and the environment as a result.
The Sum Of Us group sends its message in the same devious and odd format of the PepsiCo brand’s regular commercials, too. Check it out:
In promotion of its video, Sum Of Us says:
?Rainforests across Southeast Asia are being destroyed every day to make way for massive palm oil plantations,?where workers, even children, are trapped in modern slavery to cultivate the vegetable oil. The clearing of these rainforests and peatlands are driving many species like the?orangutan and Sumatran tiger to the brink of extinction,?while also polluting the Earth’s atmosphere by releasing gigatons of greenhouse gases.?
?Each year, PepsiCo buys 427,500 tonnes of palm oil.?Given how high profile the Doritos Super Bowl campaign is, we’re using this opportunity to let consumers around the world know about PepsiCo’s irresponsible palm oil sourcing policy. There’s never been a better time to spread the message and make friends, family and colleagues aware of PepsiCo’s practices.?
The Sum Of Us organization describes itself as:
?(A) global movement of consumers, investors, and workers all around the world, standing together to hold corporations accountable for their actions and forge a new, sustainable and just path for our global economy.?
