The Super Bowl is the top of the mountain for football and television commercials. Often the commercials get as much attention and discussion as the game itself. This year, the NFL is airing a PSA (Public Service Announcement) centering on domestic violence in order to bring attention to the problem and at least appear to finally be taking domestic violence within its ranks seriously. The commercial will air during the first quarter of the game.
The video shows a house containing clues that something is wrong in the home. You hear an actual 911 call during a tour of the house. The voices are chilling and almost haunting. While the video does not show any actual violence, it is a good depiction and gets the message across.
No More is an organization dedicated to raising awareness and engage people about how to end domestic violence and sexual assault. It is supported by many domestic violence organizations on a local, state, and national level. No More has been airing PSAs featuring NFL players all season. It is unknown how many of the past PSAs have been viewed by fans during the regular and playoff season. During the Super Bowl, fans often watch the commercials. It makes a lot of sense to give a PSA airtime during the game.
The NFL has been forced to address the problem of domestic violence because of recent events confronting its players and those involved in the sport. Ray Rice was the most well-known player who was involved in domestic violence. The video of him assaulting his then fianc?e, now wife, aired on national television. There have also been other arrests of players. With all of the press, the pressure on the NFL has become?more intense, and the NFL is being forced to deal with the issue of domestic violence.
It is a scary thought that we still have domestic violence and sexual assault in our society. No one should live in fear especially of people that are closest to them. What is worse is that it has been covered up by the NFL. It is long overdue for them to face the problem. Hopefully, the PSA will encourage open discussion and raise awareness for those who suffer at the hands of those they love.
If you are a victim of domestic violence and need help, there is help available for you. If you are in immediate danger, please call 911 or your emergency services. Hotlines also available to call for help and information:
Domestic Violence Hotline 1-800-799-7233. Website
National Sexual Assault Hotline 1-800-656-4673. Website
Teen Dating Violence Hotline 1-866-331-9474 or text loveis to 22522. Website
You can watch the PSA below.
