Young girls know no limits. They can compete with the best of them, and don’t mind proving it by showing their skills to everyone.
When they get a few years older, though, a significant social stigma begins to impact ? well, not their skills, but their own perceptions of how well they and other young females still are at those skills and talents. They enter that phase of life when ?you do it like a girl? is a common insult.
The phrase is not a critique meant to encourage improvement, either; it’s a warning issued to young ladies, ordering them to conform to limitations and restrictions that are still applied by modern society. You are female. Know your place. You can’t do it. Don’t even try.
Hoping to end that unjust stigma with a new public awareness campaign is Always, the Proctor & Gamble brand of ladies? hygiene products. Its new #LikeAGirl campaign intends to ?champion girls? confidence,? and beginning at the puberty phase when most females first become subject to this negativity. Says the company on its website:
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
A large first step in the campaign is the video below, which demonstrates the negative effects the term still has in today’s society. When asked to do something ?like a girl,? ladies, men and boys respond with silly caricatures that display lack of coordination. When young girls are asked to do the same, however, watch how they respond in the video below.
Do it right, young ladies. Do it #LikeAGirl, and throughout your lives!?What’s your opinion of Always? #LikeAGirl campaign? Share it on Liberal America’s Facebook page!
