Nike has been in the ranks of corporations that are supportive of the LGBT community for a long time, but now they are really stepping it up.
The athletic wear giant has launched an entire line of rainbow shoes called #BeTrue, and the proceeds are going to the LGBT Sports Coalition according to?Out Sports.??Here is the statement from Nike:
Nike releases the #BETRUE collection in celebration of sport as a universal language. For nearly 15 years, Nike has partnered with the LGBT community.
Profits from the sale of the #BETRUE collection will be donated to the LGBT Sports Coalition to support the goal of ending discrimination in sport.
The LGBT Sports Coalition’s dream is to end anti- LGBT bias in sports and locker rooms by the year 2016. Their efforts are definitely needed, considering the obvious and continued homophobia in professional sports, as I just reported?in a piece that highlights the outrageous lack of acceptance of LGBT and supportive athletes- even to the point where it has, either directly or indirectly, resulted in some of them being fired.?So, to that end, please get some cool rainbow gear and help a great cause. Aside from the shoes, there are special edition t-shirts as well. You can get the scoop on all of it at Nike.com.
Also, and perhaps best of all, is that Nike will play host to the second LGBT Sports Summit in Portland, Oregan. Go Nike! This is a company that is truly committed to ending anti- LGBT bias in sports. Good going! I know which brand my next pair of sneakers will be!
Edited and published by WP
